BUT Marketing Techniques - Work-Study Training

General information

Prerequisites for enrolment
Admission conditions
Length of studies
6 semesters
Campus Jean-Henri Fabre - Site IUT
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Cost and financial aid
Initial training  
Continuous training (employees, jobseekers, self-employed)

University Bachelor of Technology, majoring in Marketing Techniques
Type of course: Work-Study Training


The University Bachelor of Technology (BUT) Marketing Techniques (TC) allows:

  • to train students for versatile, autonomous and progressive sales positions
  • to accompany students on a real professionalizing university course
  • to prepare students for professional integration or further studies.
In six semesters, the Marketing Techniques program trains students in all areas of business. The targeted skills are broad.


The specificity of the BUT is the emphasis placed on the application of theoretical knowledge and the support of the student for the realization of their personal professional project (PPP).

The PPP must allow the student to have a precise idea of the many trades related to commerce and the skills necessary to exercise these trades.


Because of the apprenticeship system, the periods spent in a company are considered as training periods for the validation of the training.


Prerequisites for enrolment : Bac

Required former training


Admission conditions

Selection on file

Admission procedures

To apply to the BUT Marketing Techniques, candidates must register by going to the following address: https://www.parcoursup.fr/


At Avignon University, the pre-registration and registration procedures are done online on the website, see the "Registration" section.

Please note: some courses are only accessible after one or several steps of pre-selection and/or selection. Therefore, before registering, you must meet all the conditions for admission.

The training is versatile with a large volume of teaching in marketing, negotiation and various management subjects (accounting, strategy, customer relationship management, purchasing, logistics, entrepreneurship) of economics and law.

The students have a large volume of teaching in English.

The teaching is provided by a teaching staff including teachers-researchers, teachers and professionals. It is made up of 1800 hours of which 64% is directed work, 16% is practical work and 20% is lectures.


Conditions of validation

Continuous assessment.

Year of highschool graduation
Bac + 3
Level of education obtained after completion
Niveau III

Targeted skill(s)

The program and skills developed by the training are set out in its national curriculum.

The graduate of the BUT MT is able to analyze the context of a company, to elaborate a diagnosis of its situation, of its strategy, to carry out a market study, to elaborate strategic orientations, to propose a marketing plan, to develop a sales argument, to integrate in a commercial team, to set up a prospecting plan, to master the computer and statistical tools to analyze the collected data, to master the communication techniques.

Career Opportunities

Business sector

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Sales / purchasing manager in France or abroad.

Operational positions and management positions after experience:

  • Advisor, customer manager
  • Product manager, sector manager
  • Head of department in supermarket distribution
  • Marketing assistant, sales research officer
  • Sales manager, store manager
  • Communication jobs: advertising, event communication, development and animation of web pages

Further studies

In a professional license after two years of study
In IAE (Institute of Business Administration)
In a business school

Further study depends on the results obtained and the results of the competitive examinations organised by the schools.


Teaching campuses
Jean-Henri Fabre Campus

Geographic location

337, chemin de Meinajaries
BP 61207
84 911 AVIGNON Cedex 9

Marketing Techniques Building

Access map(s)

Director of studies

Director of the IUT:
Christine DRANSART

Head of the department:
Chrissoula Tsiknaki

Director of work-study trainings:
Anne Maurand-Valet

Registrar office contact details

Pedagogical Secretariat:



+33 (0)4 90 84 38 28

+33 (0)4 90 84 38 68

Phone number 2
+33 (0)4 90 84 14 00

Date of update July 2, 2021